Buying patterns affect POP displays

pubdate:2013-10-21 10:54 Writer:Cookie


Recently, several clients  who are new to in-store marketing and retail POP display materials are puzzled about what they need to be concerned with when entering into this arena, and how they can make the most of their retail display opportunities. In fact, this question is every businesses' most concerned.

And so, we should think about this:

In holidays, do the customers get your retail marketing campaigns right and not maximising your Return On Investment?

Yes, it’s a tough choice but there are probably more threats to the success of your in-store retail marketing than there are wandering around outdoors.

Think about how buying patterns have changed for one - They don’t even have to leave the comfort of their own home to shop, with online ordering and the growth of the digital market, even when in-store, mobile marketing can target customers through their smartphones.

Of course, the majority do still venture out but today’s consumer has far more retail choices than ever before so, ensuring your retail marketing material and cardboard floor display reach out and capture the attention of your target audience is absolutely vital.


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