Welcome 2014!

pubdate:2014-01-21 15:42 Writer:Cookie


Watson’s longstanding experience with the retail industry, as print and POS/POP specialists, has allowed us to grow and develop our in-store marketing skills. With the harsh economic climate in recent years and consumers’ disposable incomes dwindling, many retailers have been forced out of business and with the triple dip recession still ongoing, our work at Watson is even more vital when providing both retailers and brands with the required POS/POP tools to assist with sales success. 

The new year has come. And they want more today than they did last year, or the year before. They want to be in control and ahead of the game.

Here’s a few simple tips to keep your Retail Marketing Plan on track:

- Choose suppliers who understand your business and the varied retail requirements.

- Choose a promotion that fits your industry, target your audience and set goals.

- Maintain a calendar of all national holidays and your planned promotional events.

- Try to schedule events 3-6 months in advance to create an effective promotion, whether traditional seasonal events or unique campaigns.

- Don’t forget to include local community events in the planning.

- Increase the order budget and purchase extra inventory for special events.

- Advertise your sales promotional through in-store cardboard displays, POS and POP Displays, online marketing and social media campaigns.


For help with your in-store marketing and retail displays please contact us at: fion@safepacking.hk .

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