Display shelf shelves designed to stimulate consumer desire to buy magic

pubdate:2015-07-20 14:35 Writer:cardboard display
More fast moving consumer goods companies, how to make their products stand out from the supermarket shelves, quickly attract the attention of consumers, in addition to product packaging, whether there are other trick?
Standard Products Co., Ltd. designer Mandy Ng pointed out, striking personality and enhance product display design will enhance the overall brand image is an important part.
However, in particular, display design how instant hit with consumers, increase sales of products, so as to bring more profit?
Mandy said, and product design must combine, will maximize the effectiveness of the design. Clearly display the nature of the product and accurate positioning, combined with the customer's consumer psychology and habits, in the most appropriate form to show the product is unique, it is the biggest test designer.
--OLAY Intentions for the four-color light-emitting arc display rack
Many companies spend huge sums of money by means of star power to promote a new product, but how to ensure that this huge promotional expenses it well spent? Mandy mentioned, the use of other promotional links, and overall co-ordination star advertising, brand promotion activities to make the whole better and more effective.
She cites a recent Standard Products Co., Ltd. proud of - for the OLAY new series of skin care products were on display in Hong Kong planned counter examples. When taking over the project, she has learned to famous movie star Maggie Cheung OLAY products as the latest spokesperson, it is to play with her unique fashion temperament enhance the brand's positioning, Display shelf this skin care brands onto the high road. Therefore, display design, but also must ensure that the policy, it is necessary to reach for the new brand positioning, but also with the least resources to cause consumer concern about the new products.
So how can we maximize the potential of the star makes the new product to be concerned about this?
First, when the selection frame display, must be consistent with the style of the poster; In addition, to skillfully designed to ensure that the display is not overwhelming, projecting the image of the star apart, more importantly, highlight the new product features. To this end, they deliberately designed a curved glowing open display racks, display racks mounted on the back tube glazing, even if the light is very abundant in skin care products sales area is also extremely bright, a view into the skin care products to allow consumers to a zone on immediately giant posters of the unique qualities of Miss Maggie attracted, but also because of the new OLAY shelf next to the posters, the beauty of the ladies will soon have the urge to want to see what happens!
After successfully attract customers came shelves, how to make consumers desire to buy another initiation is very demanding. She designed, specifically taking into account the point of view of consumers shopping habit, the use of four color shelf colors set off a series of four new products to the different color of the product to stimulate the customer viewpoint, and break through the traditional horizontal display, the implementation of the same series vertical display products, expanding the range of consumer concern, to produce a strong sense of curiosity, and thus are willing to stop in front of the shelves, study and try more items. Entire shelf display design is for consumers visual habits and cultural tastes to find a breakthrough, so greatly stimulated the customer to buy.
After using the display design, market feedback received. This year, OLAY products in Hong Kong Watson's sales have been ranked first in the world.
Therefore, Mandy believes that a successful display design is not just stay in a beautiful package level, and more importantly, to enhance the overall brand image, so as to increase sales, and create real value.
Display design, three-dimensional enhance product image
Mandy finally stressed that the display is not designed to put the goods on the shelves to put put so simple, there are many details to consider. For example, the display rack design, it is the direct product image foil, display and display shelf display style color application, it will affect the perception of consumers to stimulate consumers to buy.
At present, many domestic products, household appliances, food, clothing, daily necessities and so numerous, but many companies still not fully effective use of each marketing channel, build the overall brand image. They basically relying on the traditional way of advertising, celebrity endorsements and other promotion of the brand, these methods need to put a lot of funds to build up the brand image is relatively thin. To enhance overall product full three-dimensional image, the need in the packaging, display, service and other details of the above efforts.
Display design domestic product has been ignored by a sales promotion ring, the face of increasingly fierce competition and growing peer discerning consumers, should give enough attention to make up for it? I believe the standard of experienced Ltd. for domestic customers can not only bring a new marketing concept, and comprehensive combination of product features to build brand image, thereby winning the fast moving consumer goods market of smoke billowing.

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